Farmstand, a London, UK-based, plant-powered food company, raised $3m in a Series A financing.
The round was led by London-based Kindred Capital. In conjunction with the funding, Kindred Capital general partner Russell Buckley, has also joined the Farmstand Board.
The company intends to use the funds to expand its offline and online business model to 100 locations in London over the next four years.
Led by founder Steven Novick, Farmstand offers breakfast, lunch, dinner, snacks, juice, coffee, beer, wine and always free filtered water.
The company partners with businesses and uses physical locations and technology to acquire online customers on a profitable basis. Physical locations create an offline experience to build the brand and also provide free advertising and distribution.
The company sources every ingredient from UK-based ethical suppliers and, to control quality and the entire supply chain, meals are prepared in a central kitchen hub, then distributed to over 20 Farmstands in London including its flagship restaurant in Covent Garden and those operating inside corporates.