Deserve, a Menlo Park, CA-based financial tech company, secured $17m in Series C funding.
Backers included Accel, Aspect Ventures, Pelion Ventures, Mission Holdings, Alumni Venture Group and GDP Venture.
The company will use the funds to further scale its platform and infrastructure.
Led by Kalpesh Kapadia, CEO and founder, Deserve is an analytics-based financial technology company that uses machine learning and alternative data to allow people to build credit and achieve financial independence.
The company recently introduced a new mobile application that allows Deserve cardholders to manage finances, build credit and earn rewards. The app includes a financial literacy section comprised of credit education, videos and blogs.
Additionally, Deserve is teaming up with key partners to launch a new perks program that gives cardholders access to exclusive offers like MasterCard Premium benefits such as Car Rental Collision Damage Waiver, Travel Assistance Services, Extended Warranty, Roadside Assistance, Price Protection, and ID Theft Protection.
To date, the company has served tens of thousands of customers from over 160 countries at over 1,800 universities across all 50 states gain fair access to credit and achieve financial independence.