Financial Business Management Platform PractiFI Raises AUD$3M

practifiPractiFI, a Sydney-Australia based financial business management platform, raised AUD $3m in funding.

The round was led by Microequities Venture Capital Fund. In conjunction with the funding, Howard Leibman of Microequities and Equity Venture Partners will join the board.

The company intends to use the funds to establish North American headquarters and take on US, opening an office in Chicago and build a range of new product integrations with other financial apps and tools.

Founded in 2013 by Adrian Johnstone and Glenn Elliott, PractiFI provides a business growth management platform for forward-thinking financial advice firms. With clients in Australia, New Zealand, the US and Europe, PractiFI provides a wide array of features including pipeline management, productivity tracking, interactive analytics dashboards, asset and liability insights, recordkeeping, compliance and automation tools.
It can be integrated with an increasing number of financial programs and apps.



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