Skupos Inc., a San Francisco, CA-based analytics platform for the c-store industry, closed a $6.4M Series A round of funding.
The round was led by Toba Capital with participation from Dynamo Fund, Loup Ventures, and existing investors from the seed round.
The company, which has raised $11m to date, intends to use the capital to continue its expansion across North America, and to hire and retain talent.
Co-founded in 2016 by Jake Bolling, Michael Glassman, and Linh Nguyen, Skupos is a data analytics platform for the convenience retail industry providing retailers, distributors, and CPG brands with insight into movement in the $550B in annual sales that flow through the channel.
The software uncovers efficiencies, enabling data-driven decisions across teams in each cohort of the industry.
Today, the company tracks and analyzes over 2 billion annual transactions in real time for over 2,000 customers, providing tools to retailers to increase revenue, while helping Fortune 500 CPG brands understand and forecast sales trends in the channel.