FeedStock, a London, UK-based provider of business engagement analytics, completed an undisclosed round of funding.
Backers included existing as well as new investors.
The company intends to use the funds to expand operations.
Founded by Charlie Henderson, FeedStock provides a sell-side automatic engagement analytics solution for sell-side analysts and sales people to access to data and opportunities to be responsive to their clients. The platform automatically tracks client interactions, classifies the content and interaction types to deliver actionable insights that drive profit and improve service delivery.
FeedStock interfaces with legacy systems to collect granular data using techniques to extract, transform, load (“ETL”). On average, 3,000 data points per person are generated each working day.