Waldo, a London, UK-based direct-to-consumer contact lens brand, secured £3.7m/US $5m in Series A venture capital funding.
Backers included PROfounders Capital, YYX Ventures, Tectonic Capital and Tinder co-founders Sean Rad and Justin Mateen in the United States.
The company intends to use the funds to accelerate ongoing international expansion in Europe and the US.
Founded by Ashleigh Hinde, 29, Waldo is a direct-to-consumer brand that delivers daily contact lenses at an affordable price via an innovative and flexible online subscription.
Launched in the UK on 1 August 2017, the company ships its ultra-breathable daily lenses to customers within 48 hours. Then, each month, the company replenishes a customer’s supply of lenses as needed. Customers can accelerate, pause or cancel their subscription at any time – or upgrade to Waldo Vitamin, a Vitamin enriched lenses designed to replenish especially dry and itchy eyes. After launching in the United Kingdom in August 2017, Waldo has sold 50,000 daily lens wearers across 27 European countries.