Greycroft, a Los Angeles and NYC-based venture capital firm that invests from seed through growth stages, closed its core early stage fund, at $250m.
Greycroft V will follow the same strategy as the previous four funds, focusing on B2B and B2C Internet and mobile companies, with an emphasis on smaller seed and Series A rounds in capital efficient businesses. This investment strategy allows the firm to differentiate itself and produce venture-type returns independent of the IPO market.
The firm, which has an investment team of over 20 investment professionals between New York and Los Angeles, has an affinity for repeat entrepreneurs but is also open to first-time founders as well.
Co-founded by Dana Settle and Ian Sigalow, Greycroft focuses on investments in the Internet and mobile markets leveraging a network of media and technology industry connections to enable entrepreneurs to gain visibility, build strategic relationships, bring their products to market, and build successful businesses. The firm manages $1.3 billion and has made over 150 investments since inception in leading companies including Acorns, App Annie, Boxed, Braintree, Buddy Media, Everything But The House, Extreme Reach, Huffington Post, Icertis, JW Player, Maker Studios, Plated, Scopely, Shipt, TheRealReal, Thrive Market, Trunk Club, Venmo, WideOrbit, and Yeahka.
With the formation of Greycroft V, the firm now manages $1.3B.