MediaMath, a NYC-based programmatic advertising company, raised $225m in new financing.
The financing, which brought total capital invested to over $500m, was led by Searchlight Capital Partners.
The company intends to use the funds – delivered in two tranches to pursue both organic and inorganic growth initiatives – to accelerate the expansion of its Demand Side Platform (“DSP”) and Data Management Platform (“DMP”).
Founded in 2007 and led by Joe Zawadzki, CEO, MediaMath allows global marketers to deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use the company’s enterprise software every day to launch, analyze and optimize their digital advertising campaigns across mobile, video, audio, social, native, digital out of home and Advanced TV formats.
MediaMath has offices in 17 cities worldwide.