GlobalWebIndex, a London, UK-based market research company, secured $40m in first round of funding.
Stripes Group, the New York-based growth fund behind Flatiron Health, SPINS, Sift Science and Udemy, as well as a number of other data, software and consumer technology companies, made the investment. In conjunction with the funding, Ron Shah, Partner at Stripes Group, will join GlobalWebIndex’s Board of Directors.
The company intends to use the funds to accelerate product development, international expansion and increase its global team of experts in data, engineering, account management and customer success.
Incorporated in 2009 by Tom Smith, CEO, GlobalWebIndex is a provider of digital consumer insight to the global marketing industry. The company now boasts a panel of more than 22 million consumers publishing harmonized data across 44 countries.
Clients include Snapchat, Spotify, Google, WPP, Publicis Groupe and Electronic Arts.
Within the past 18 months, GlobalWebIndex has opened new offices in New York City and Los Angeles along with technology hubs across Europe.