Freachly, a Berlin, Germany-based influencer marketplace, secured a seven figure Series A funding.
The round was led by HV Holtzbrinck Ventures, with participation from Partech and Saarbrücker21.
The company intends to use the funds to expand the sales team, establish further business partnerships in Germany and in Europe, as well as the technological advancement of the product.
Led by Steffen Allesch, Managing Partner, Freachly is an automated marketing marketplace that connects local businesses like retailers, restaurants and hotels with local social media influencers. The application allows more than 600 local partners to define special offers to well over 5,000 influencers.
Influencers are assigned to potential cooperation partners on the basis of a matching algorithm and local relevance. Afterwards, they talk about the experience in their own social media channels.
Each influencer will be given individual special offers via the app. The offers range from percentage discounts over free periods up to multi-day hotel stays in well-known hotels.