Chartbeat, a NYC-based content intelligence platform for publishers, closed a $7m funding round.
The round, which brought the total amount raised since 2009 to $38m, was led by North Atlantic Capital. North Atlantic will immediately join Chartbeat’s Board of Directors as a board observer, along with investors and board members DFJ, Index Ventures and Betaworks, and board observer Harmony Partners.
The company intends to use the funds to accelerate its leadership position in real-time analytics across desktop, social, and mobile platforms.
Led by John Saroff, CEO, Chartbeat is a content intelligence platform for publishers, which allows media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. The company’s real-time and historical dashboards, headline testing and in-page optimization tools, reporting, and APIs allow global media, sports and entertainment brands in over 65 countries to understand, measure, and build business value from the attention earned by their content.
Clients include The New York Times, The Washington Post, The Atlantic and ESPN in the US; the Economist, The Telegraph and The Mirror in the UK; Le Figaro and Le Monde in France, Unidad in Spain; Clarin in Argentina; and The South China Morning Post in Hong Kong, to name a few.