Applied Data Finance Closes $145M Financing in Equity and Debt Capital

Applied Data FinanceApplied Data Finance, a San Diego, CA-based technology-enabled lender and asset manager, closed a $145m equity and debt financing.

MAI Capital Management, LLC (MAI), Victory Park Capital Advisors, LLC (VPC) and Park Cities Asset Management, LLC (PCAM) were the primary participants in the transactions, along with several new and current family office investors.

This new capital will accelerate ADF’s continued growth to reach individuals in need of straightforward, affordable loans.

Through its Personify Financial online lending platform, ADF provides unsecured, personal loans to consumers often overlooked by traditional financial institutions.

Founded in 2014 by Krishna Gopinathan, Chief Executive Officer, ADF has originated over $100 million in loans and has grown to 180 employees with offices in New York, San Diego and Chennai, India.
Since its inception, it has raised total financing of $275m.



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