Fitplan Technologies, a Los Angeles, CA- and Vancouver, Canada-based wellness technology company giving one-on-one access to fitness personalities and their methods, raised $4.7m in funding.
The round was led by Lerer Hippeau, Bullpen, Advanceit and Imaginary VC.
The company will use the funds to further develop the product experience, grow its community and expand its team through a number of new hires.
Founded in 2016 by fellow Canadians and nutrition and fitness experts Landon Hamilton and Cam Speck, Fitplan connects users with one-on-one curated fitness plans from top influencers – digitally. Fitplan trainers include professional athletes, fitness models, cancer survivors, Olympians, Army Veterans, wellness coaches, bodybuilders, psychologists, Instagram and YouTube stars, gym owners and parents – each with their own unique qualifications for curating a safe and specialized fitness regimen based on their own expertise. Among them, Jen Selter, Linn Lowes, Mike O’Hearn, Michelle Lewin, Brendan Brazier, etc.
With over 35 trainers and 50 Fitplans designed to meet a range of fitness needs and goals, the app allows its 167,000 community members to achieve their results.
Fitplans are designed for either home or gym use, for beginning, intermediate and advanced users seeking a wide variety of goals or for simply maintaining overall fitness. Each Fitplan offers a curated series of routines for each day of the plan. Plans range from 30-90 minutes per training session, 3-6 days per week, for 3-12 weeks.
It is available for iPhone and Android.