Fintech Company SmartAsset Raises $28M in Series C Funding

SmartAsset, a NYC-based financial technology company enabling people make smart financial decisions, raised $28m in Series C funding.

Backers included Focus Financial Partners (which is backed by Stone Point Capital and KKR), Javelin Venture Partners, TTV Capital, IA Capital and Citi Ventures, among others.

The company, which has now raised more than $51m, intends to use the capital to further grow its audience, as well as expand its SmartAdvisor platform, which matches consumers to financial advisors.

Led by CEO and Co-Founder Michael Carvin, the six-year-old Y Combinator company provides personal finance information and tools to more than 45m people each month. Powered by proprietary Automated Financial Modeling software, SmartAsset’s tools, calculators, data-driven studies and educational content provide personal finance resources, directly to consumers.

Its proprietary technology, research and patent-pending Automated Financial Modeling software forecast the impact of different decisions on people’s personal finances, enabling users to make smart financial decisions.



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