Anastasia Beverly Hills Receives Private Equity Investment from TPG Capital Partners

Anastasia Beverly Hills, a beauty company, received a strategic minority investment from TPG Capital, the private equity platform of global alternative asset firm TPG.

The terms of the transaction were not disclosed.

The company intends to use the funds to enhance its operations and growth, with a focus on e-commerce and international expansion.

Led by Anastasia Soare, Founder and CEO, and her daughter, Claudia Soare, Anastasia Beverly Hills has created a new category in cosmetics – eyebrows – centered around a new brow-shaping technique, the patented Golden Ratio Eyebrow Shaping Method, and then expanded its product set into the eyes, face, and lips categories.
The products are available at, Dillard’s, Macy’s, Nordstrom, Sephora, ULTA, and select retailers in over 25 countries.



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