Action Sports Protection Brand Ruroc Recieves £3M from BGF

Ruroc, a Gloucestershire, UK-based action sports protection brand, received a £3m investment from BGF.

The company intends to use the funds to continue to support the launch of its new ATLAS motorcycle helmet, open a new office in China, invest in product development and sales and marketing, and expand its team.

Led by Dan Rees, CEO, Ruroc provides a range of products including its signature full-face helmet with detachable face mask and ventilated magnetic lens goggles. Over the past 8 years, the company’s high-specification designs have had a constant presence in the pit lanes of the Formula 1, NASCAR, Aussie V8 and MotoGP competitions.
Ruroc currently exports to more than 80 countries. It has 35 employees – including designers, developers and digital specialists.

The deal was led for BGF by Alex Garfitt and Dan Tapson, who will both work with the company going forward.



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