Wires Glasses, a London, UK-based eyewear startup, raised seed funding from True Ventures.
The amount of the deal was not disclosed.
The company intends to use the funds to focus on its direct-to-consumer strategy, including building out its ecommerce site and selling its eyewear in boutiques in the U.S. and Europe.
Established in 2017 by London-based designer Yair Neuman and under the creative direction of Lily Cole, Wires Glasses is an innovative eyewear brand that leverages sustainable design, modularity and hinge technology. Each pair is designed with a single piece of metal wire at its core with interchangeable, 3D printed lenses to minimize waste.
The company has just launched its new collection of modular eyewear.