Registria, a Denver, CO-based developer of post-purchase ownership experiences for durable consumer brands, secured a new round of funding.
Backers included Housatonic Partners.
The company intends to use the funds to expand services for new and existing customers and into new markets.
Led by Chris McDonald, CEO, Registria helps hundreds of the world’s top global durable consumer brands develop ownership experiences with their customers after a product is purchased. The company’s engagement services, customer insights and technology solutions, including PhotoregisterSM, enables users to learn about, engage with and provide value to their customers on a variety of platforms including smartphones, Facebook Messenger and smart home appliances such as Alexa and Google Home.
Clients including Cuisinart, Groupe SEB, ICON Health & Fitness, LG, Whirlpool, Sony Electronics, Electrolux, Olympus, and Pinnacle Climate Technologies’ Remington.