Purple Carrot, a Needham, Mass.-based plant-based meal kit company, raised $4m in equity funding.
Fresh Del Monte Produce made the investment.
The company intends to use the funds to optimize supply chain efficiency, gain access to the developing retail channel, and pursue opportunities for category expansion.
Launched in October 2014 by Andy Levitt, CEO, Purple Carrot delivers fresh, pre-portioned ingredients nationwide with step-by-step guidance for people to cook plant-based meals at home. In March 2017, the company announced a partnership with Tom Brady and his team at TB12 to launch TB12 Performance Meals.