#paid, a NYC and Toronto, Canada-based provider of an influencer marketing platform, raised $9m in Series A financing.
The round was led by ScaleUP Ventures with participation from several existing investors Aitken Investments and Freycinet Investments. In conjunction with the funding, serial entrepreneur James Aitken, will be joining the #paid board.
The company intends to use the funds to accelerate development and business expansion efforts.
Founded in 2014 by Adam Rivietz and Bryan Gold, #paid provides a SaaS based platform that enables marketers to influencer marketing programs on their own, via technology and a curated network of creators. Its AI-powered matching algorithm, Affinity Score™, uses advanced image-recognition, past campaign performance and relationships with the creators to ensure optimal and authentic recommendations.
The platform is used by top brands like Toyota, Coca-Cola, and Canon, among others.