Hello Alfred Raises $40M in Series B Funding

Hello Alfred, a New York-based service technology company building an in-home assistant service, closed a $40m Series B funding round.

The round was led by a syndicate of strategic partners, including real estate developers Divco West and Invesco and early investors New Enterprise Associates (NEA) and Spark Capital.

The company intends to use the funds to accelerate growth and allow further investment in technology, data science, and the Alfred Home Essentials private label line of home goods and products.

Led by Marcela Sapone, CEO & Co-Founder, Hello Alfred partners with residential developers to provide an in-home hospitality experience for busy urban dwellers. Residents of Alfred buildings have a dedicated assistant to manage weekly shopping and errands and no-fee, in-home delivery.
The company’s technology enables personalized ordering via mobile app and automatic restocking of groceries and other home products.

Hello Alfred currently operates in New York, New Jersey, Stamford, Conn., Boston, Washington D.C., San Francisco, Los Angeles, and Chicago, and plans launches in nine new markets, including Atlanta, Dallas, Denver and Miami.
By the end of 2018, it will be available in over 100,000 homes.



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