Zeeto, a San Diego, CA-based data discovery company, completed a strategic financing round of undisclosed amount.
The round was led by joint family office Haas Portman.
The company intends to use the funds to scale its monetization platform.
Led by CEO Stephan Goss, Zeeto enables publishers, entrepreneurs and content providers to monetize their traffic asking users questions to discover high value data about them and use the answers to target ads. Unlike traditional ad networks that use context to decide which ads to display, the company first asks users questions to and then uses those data points to target ads.