Cuebiq, a NYC-based provider of location intelligence and consumer insights company, secured $27m in Series B financing.
Backers included Goldman Sachs Principal Strategic Investments (PSI), Nasdaq Ventures, DRW Venture Capital, Tribeca Venture Partners and existing investors Tribeca Angels and TLcom Capital. In connection with the financing, Brian Hirsch, co-founder and Managing Partner at Tribeca Venture Partners, and Marco DeMeireles, Head of Private Investments at Balyasny Asset Management, joined Cuebiq’s board of directors.
The company intends to use the funds for further product development, expand global operations and advance data privacy initiatives currently underway.
Led by Antonio Tomarchio, CEO, Cuebiq has developed a proprietary methodology that enables – via a SaaS platform – anonymous collection of location data and analysis of aggregated offline trends. This data and intelligence layer allows marketers with brick and mortar sites to understand offline consumer trends, analyze store performance, measure marketing activation effectiveness and compete with e-commerce companies.
As part of the investment, the company will leverage blockchain technology to create an open data marketplace to bring economic value to data companies and their clients, as welll as end users.
Cuebiq has offices in San Francisco, Chicago, Italy, and China.