Choosy, a NYC-based on-demand social shopping platform, raised $5.4m in seed funding.
The round was led by New Enterprise Associates, with participation from Forerunner Ventures, Innovation Global Capital, Entrepreneurs Roundtable Accelerator, XFactor Ventures, Supernode Ventures and angel investor Bryan Rosenblatt.
The company intends to use the capital to improve the customer experience, from ordering processes to receiving deliveries on time, and build out their teams ahead of launch in the summer of 2018.
Co-founded by Jessie Zeng (Chief Executive Officer), Sharon Qian (Chief Technology Officer) and Mo Zhou (Chief Strategy Officer), former colleagues from Citi, Choosy is an on-demand social shopping platform where users influence every collection to match their favorite style inspirations. Through social tagging and a team of Style Scouts, the company identifies and manufactures trend-driven fashion delivered to shoppers in two weeks.
Choosy will officially launch in July 2018.