VeloVixen Receives Six Figure Sum from Chelverton Asset Management

Pedalling Forth Limited (T/A VeloVixen), an Oxfordshire, UK-based retailer of cycle clothing and accessories geared exclusively towards the female rider, received a six figure sum from Chelverton Asset Management Limited

The entire amount of the deal was not disclosed.

The company will use the funds to launch in 2018 its first own-brand products, as well as focus on exporting them.

Founded by cycling enthusiasts Phil and Liz Bingham, VeloVixen provides women’s cycling kits and other products.





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