Trustx, a NYC-based cooperative programmatic advertising marketplace, secured $2.2m in funding.
Backers included CBSi, ESPN, Meredith, FOX News and NBCUniversal.
The company intends to use the funds to accelerate the growth of its marketplace.
Led by David Kohl, President and CEO, and John Vilade, Chief Revenue Officer, Trustx is a collaborative programmatic marketplace where buyers and sellers can test and measure innovative ad monetization models. First launched in beta in May 2017, 35 premium publishers have signed on to Trustx as members, with 22 publishers and hundreds of advertisers now live and trading.