Traackr, a San Francisco, Boston, New York, Paris and London-based provider of an influencer relationship management technology platform, raised $9m in Series B funding.
The round, which has raised a total of $14.4m, was led by Workhorse Capital with participation from You & Mr Jones and existing investors.
The company will use the funds to accelerate sales, marketing and customer success across the globe.
Led by Pierre-Loïc Assayag, founder and CEO, Traackr provides an influencer relationship management platform which enables global brands to scale influencer programs by consolidating discovery, management and performance analytics all in one system. Through targeted searches and customizable analytics, marketers can identify and partner with more relevant influencers to obtain and retain customers.
Global brands such as Microsoft, L’Oreal, SAP, Travelocity, Honda and the Coca-Cola Company already use Traackr to structure and grow their influencer marketing programs across departments and geographies.
To date, Traackr has raised a total of $14.4 million.