Goldman Sachs Bank USA Acquires Clarity Money

Clarity Money, a provider of a personal finance app, was acquired by Goldman Sachs Bank USA.

The amount of the deal was not disclosed.

With the acquisition, Goldman Sachs Bank USA adds over one million customers and will help create a platform offering personalized products to save and borrow.

Clarity Money provides a free to use app that allows consumers to manage their personal finances by leveraging machine learning and design to get actionable insights.
Its app over time will be branded Marcus by Goldman Sachs® .
Marcus has also added the company’s team of engineers, designers and marketers, led by its Founder and Chief Executive Officer, Adam Dell, who will join Goldman Sachs as a partner. Adam will continue to lead Clarity Money, and will play an active role on the Marcus senior management team, reporting to Harit Talwar, Head of Digital Finance, and Omer Ismail, Chief Commercial Officer of Digital Finance.

Clarity has raised about $15m in funding from RRE Ventures, Citi Ventures, Bessemer Venture Partners, Soros Capital, Maveron Ventures and SV Angel.



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