BlueFocus IFEC (Beijing) Technology Co., Ltd., an inflight internet company, received a 60m yuan series A round of funding.
The company has an estimated market value of more than 500m yuan after the investment made by Science City (Guangzhou) Investment Group Company Ltd.
A strategic investment project by BlueFocus Group – a communication and marketing brand in China, BlueFocus IFEC is an inflight internet provider focused on improving the passengers’ experience and optimizing airline services.
The company has developed a management & operation platform called BAO (BlueAir Operation) and a one-stop scene marketing solution for all civil aviation called BAM (BlueAir Marketing), to elevate the value of scene marketing for civil aviation.
At present, BlueFocus IFEC has established collaboration across the board with China Eastern Airlines, Air China, China Southern Airlines, Xiamen Airlines and Hainan Airlines as well as with upstream and downstream manufacturers in the inflight internet industry, both domestic and international.