Bluedot Innovation, a San Francisco and Melbourne, Australia-based advanced location services technology company, secured US$5.5m in Series A funding.
Transurban, a urban toll road manager and developer, led the round with an investment of US$4m, with participation from Jeff Katz, formerly of Mercury Payments, and David Jacques, the founding CFO of PayPal.
The company, which has raised US$13m in total funding, intends to use the funds to continue to invest in R&D projects to expand its platform internationally.
Led by co-founder Emil Davityan, Bluedot enables enterprises to connect with their customers through relevant and personalized interactions based on the location and context of the customer. By combining technology and focus on the behavior and needs of each individual user, the company supports contextual engagement, business intelligence and mobile commerce.
Enterprises leveraging Bluedot’s technology include Salesforce, News Corp and Cox Automotive.
In November 2017, Bluedot and Transurban teamed up to create LinktGO, a mobile tolling app that leverages a smartphone’s GPS and other sensors to identify when a driver has entered and exited a toll road. Bluedot’s proprietary and patented technology enables LinktGO to provide accuracy of locations, while safeguarding battery usage, privacy and safety on customers’ smartphones.