Tech Will Save Us, a London, UK-based startup combining play with technology through toys, completed a $4.2 million (£3m) Series A round of financing.
The round was led by Initial Capital with participation from Backed VC, SaatchInvest, All Bright, Unltd-inc, Leaf VC and angel investors Chris Lee (co-founder of Media Molecule), Martin McCourt (ex CEO of Dyson) and Jonathan Howell (CTO of Made.com).
The company will use the funds to further scale the business, and expand the product range. The funding comes as Tech Will Save Us prepares to launch their first partnership with Disney, which will be a Marvel Avengers themed kit inviting children to help the superheroes complete secret missions. Children will learn and conquer basic electronics through exciting, story led missions. The Electro Hero kit has been in development for 8 months and launches on 15th March ahead of the film release of Avengers: Infinity Wars, which is in cinemas from April 27th.
Founded in 2012 by Bethany Koby and Daniel Hirschmann, Tech Will Save Us creates toys that kids can build and code themselves. With thousands of kits sold in over 97 countries, the company has grown into a wide range of products designed for a variety of age groups that taps into a wealth of different skill sets. The products are available via www.techwillsaveus.com and select major retailers across the world including Amazon, Target and Best Buy.