Eli Global LLC to Acquire Finanzen.de

Eli Global LLC is to acquire finanzen.de AG, a Berlin, Germany-based online marketplace for retail customer leads in the finance and insurance sectors, from Blackfin Capital Partners and founders.

The amount of the deal, , a portion of which is subject to regulatory approval and is expected to close later this year, was not disclosed.

Led by Dirk Prössel, CEO, finanzen connects lead generators such as online price comparison sites with lead buyers such as independent financial advisors and insurance agents. The company, which also acts as an online broker for certain insurance products, currently operates in four European countries procuring about one million online generated leads per year to more than 6,000 insurance experts and financial consultants.



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