Opinary, a New York and Berlin, Germany-based marketing tech startup, closed a €3m funding round.
Backers included operational VC Project A and existing investors Global Founders Capital (GFC), Motu Ventures, and several business angels like Rolf Schrömgens (CEO, Trivago – NASDAQ: TRVG). In conjunction with the funding, Florian Heinemann, Founding Partner at Project A, joined Opinary’s board.
The company intends to use the funds to strengthen the presence in the United States by deepening their relations with publishers, brands, and agencies and to continue to further develop the tools and technology.
Founded 2016 by Pia and Cornelius Frey and Max Meran, Opinary allows more than 70 million monthly users to share their opinions in online content.
Opinary visualizes debates by creating engaging content for users. With their algorithm and semantic targeting, they guarantee a scalable integration of needed topics in all thematically relevant articles within large publisher networks in Germany, the UK, and the US including global leaders like NBC, The Times, The Guardian, The Independent, HuffPost, Spiegel Online and BILD, etc., anf global brands including P&G, Toyota or Mastercard.