The amount of the deal was not disclosed.
In conjunction with the investment, Graeme Grant joined as CEO and Board Member. Previously, he held leadership positions with Salesforce Commerce Cloud, Demandware, and Oracle Retail and was a key executive in several retail-focused startups. Grant helped found CQuotient, a predictive intelligence company acquired by Demandware; was an early leader at ProfitLogic, a developer of algorithmic modeling acquired by Oracle; and was a top executive at Allurent, a merchandising solution for ecommerce.
Blueday provides a SaaS-based Store Revenue Management system that enables store managers to link corporate growth strategies to individualized, measurable actions to maximize sales in every store.
It is used by such retailers as Victoria’s Secret, Staples, and Advanced Auto Parts.