engage:BDR, Inc. (ASX-AU:EN1), a West Hollywood, CA-based programmatic advertising and social media influencer marketing company, is listing on the Australian Securities Exchange (ASX).
The company issued 50 million shares at $0.20 per share, and 30 million tradable options exercisable at 25 cents per share (for 3 years) to raise $10m.
It is expected to have an IPO market capitalization on listing day of ~$50m.
Founded by Ted Dhanik, the former Head of Strategic Marketing at Myspace, Kurtis Rintala and Kenneth Kwan, and led by an experienced Board, including Non-Executive director Tom Anderson, who co-founded Myspace in 2003 and sold it to News Corporation in 2005 for US$580m, engage:BDR has developed proprietary programmatic technology to manage internet video and display advertising for advertising agencies as well as the websites that display those advertisements.
The company acts as an intermediary between advertisers and publishers and consolidates vast amounts of advertising inventory, automates complicated workflows and offers precise targeting capabilities to advertisers at significant scale.
engage:BDR has also developed “IconicReach” an influencer marketing product.