DSG, a Little Rock, AR-based provider of outsourced sales training and enablement services to Fortune 500 and middle market companies in North America and Europe, received an investment from Stone-Goff Partners.
The amount of the deal was not disclosed.
The investment will support several new initiatives in terms of building out the executive team, new marketing initiatives and opportunistic acquisitions of complementary products or services.
Founded in 1994 and led by President Matt McClendon, and VP of Sales & Marketing Tanner Mezel, DSG enables salesforces to implement their company’s growth strategy through customized sales enablement programs.
Solution offerings include sales message creation, sales process design, sales coaching system development, in-person and virtual training and ongoing reinforcement and content updates post-launch.
The company serves a diverse, blue-chip customer base across six core verticals including Technology, Business Services, Healthcare, Manufacturing, Telecommunications and Financial Services.