conDati, a Palo Alto, CA-based provider of a marketing analytics solution aimed to transform marketing data into accessible information and actionable recommendations, raised $2.5m in Series A funding.
The round was led by The Entrepreneurs’ Fund IV.
Led by Ken Gardner, founder and CEO, conDati delivers a BDaaS (Big Data as a Service) solution that collects data from a customer’s most important marketing data sources, blends that data into a unified information asset, and analyzes it using advanced data science and automated machine learning. Interactive analytical visualizations can be shared across the business in real-time dashboards, alerts and reports, allowing marketers to understand, predict, and improve Marketing’s business results.
The company is working with beta customers in a range of industries, including media, higher-education, business-to-business technology, and e-commerce with plans to launch its solution suite in Q2 2018.