Baker Secures $8m in Series A Funding

Baker, a Denver, CO-based marketing automation platform for marijuana dispensaries and brands, secured $8m in Series A funding.

The round, which brings total amount of capital raised to $11.75m, was led by Poseidon Asset Management, with participation from Panther Opportunity Fund and Phyto Partners, as well as other previous investors.

The company intends to use the funds to accelerate growth, particularly in Washington and California.

Founded in 2014 and led by Joel Milton, CEO, Baker provides a customer engagement and marketing automation platform for Cannabis dispensaries and brands. With their data-driven approach to turn anonymous visitors into repeat customers, Baker’s smart products include personalized messaging, loyalty, and online shopping. The company, which graduated from startup accelerator 500 Startups, is already powering the Cannabis retail experience for more than 750 dispensaries and over 1.2M of their customers.

Baker recently acquired Seattle-based Grassworks, a CRM platform provider.




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