VerticalScope, a Toronto, Canada-based digital media company specializing in enthusiast websites and interest-based online communities, acquired VarageSale, a community-focused buy and sell website and mobile app.
Established in 1999 and led by Rob Laidlaw, CEO, VerticalScope owns and operates consumer shopping portals and enthusiast forum Websites focused on high-value vertical markets.
The acquisition aims to complement the company’s 600-plus online communities that reach over 100-million unique monthly visitors with a significant number of buy and sell transactions each month.
As part of the deal, whose terms were not disclosed, some members of VarageSale’s engineering and customer support department have joined VerticalScope’s team at their headquarters in Toronto.
Co-founded in 2012 by Tami Zuckerman and Carl Mercier and and led by Andrew Sider, CEO, VarageSale provides a family-friendly app to buy and sell used items locally. It is free to use at varagesale.com and on the mobile app, which is available on iOS, Android and Kindle devices.
The app has millions of members in local communities across Canada, United States and beyond.
Investors in the company include Sequoia Capital, Lightspeed Venture Partners, Real Ventures and Version One Ventures.