Quip, a New York City-based electric toothbrush startup, raised $10m in Series A funding.
Backers included Sherpa Capital, Blue Scorpion VC, Demi Lovato and Eric Grosgogeat.
The company intends to use the funds to further expand its development efforts, operations and business reach.
Founded by Industrial designers Simon Enever and Bill May in 2012, Quip provides a design-driven, direct-to-consumer oral care subscription service and an integrated suite of everyday products, engaging oral health advice and professional services delivered through their unique patient-professional platform, Dental Connect. Its current offering includes a wide selection of designed, plastic and metal electric toothbrushes ($25+), a brush head ($5) and toothpaste ($5) subscription service, a monthly oral care advice newsletter, and incentives for timely dental check ups.
The investment will support the completion of new oral care products and growth its tech and creative teams to accelerate development of its professional advice and services platform, Dental Connect. The beta platform connects its hundreds of thousands of subscribers with a growing network of more than 10,000 dental providers nationwide. Members also receive digital reminders and rewards for 6-month check-ups, while providers can offer incentives to attract new patients by gifting quip toothbrushes, and retain existing ones by covering subscriptions for quip members that visit on time.
This investment will also accelerate the launch of new services on the platform, as well as facilitating more non-dental corporate partnerships and partnerships with dental service organizations, benefits providers, and dental practices to make products more accessible to patients, while giving providers a deeper connection to new and existing patients.