Pretty Green, a UK-based menswear brand, received a £10m equity investment.
According to reports, private equity firm Rockpool Investments made the minority investment.
The company intends to use the funds to store openings in the UK and abroad.
Founded in 2009 by former Oasis singer Liam Gallagher, and led by CEO Richard Ralph, Pretty Green is a menswear brand based on British street culture with 30 stores (in Ireland, Netherlands and UK) and an online platform selling t-shirts, shirts, shoes, jackets, jeans, coats and trousers, etc.
Other shareholders in the company are Joe Cole and other private equity firms.