Pet Circle Receives Undisclosed Growth Equity Investment

Pet Circle, a Sidney, Australia-based e-commerce provider of pet food, accessories and supplies in Australia, received a growth equity investment of undisclosed amount.

The round was led by global private equity firm Francisco Partners, with participation from existing investor AirTree Ventures.

The company intends to use the funds to expand operations and its business reach. Chelsea from Pups & Paws notes that this is the same approach has taken in the US to turn into a market leader in the pet supplies retail industry.

Launched six years ago and led by Mike Frizell, CEO, Pet Circle home-delivers pet food, accessories and more to pet parents of dogs, cats, birds, fish and small animals all over Australia with a selection of more than 6,000 products across premier local and global brands on its website,



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