Nuun and Company, a Seattle, WA-based sports hydration provider, received a minority investment from TSG Consumer Partners.
The terms of the transaction were not disclosed.
The company will use the funds to expand globally.
Led by Kevin Rutherford, CEO, Nuun provides healthy sports hydration which has built a loyal following of athletes and fitness enthusiasts over the past 13 years. Founded in 2004, Nuun has separated electrolyte replacement from carbohydrates, recognizing that for most workouts under 90 minutes, additional sugar or carbohydrate isn’t needed.
Its offerings include Nuun Electrolytes, which remains the #1 selling sport drink product in bike, run, outdoor specialty, and outdoor chain stores, and clean-ingredient products for everyday hydration and endurance hydration.