CrossEngage, a Berlin, Germany-based marketing technology company, raised €5m in funding.
The round was led by Vorwerk Ventures and Earlybird Venture Capital with participation from Project A, VC Fund Kreativwirtschaft managed by IBB Beteiligungsgesellschaft, Cavalry Ventures, 42 Capital, Capnamic Ventures, Ventech and TA Ventures.
The company intends to use the funds to continue the development of its technology besides expanding their international business.
Co-founded by Dr. Markus Wübben and Manuel Hinz, CrossEngage provides a marketing technology platform which enables advertisers to reach their target audiences through individualized messages as well as automated selection and combination of marketing channels. The solution summarizes and evaluates user data from online and offline marketing channels in real time to allow marketers to immediately implement consistent campaigns across all marketing channels.
Customers include Contorion, BodyChange, HelloFresh and Deutsche Bahn Vertriebs GmbH, among others.