Vyng, a Santa Monica, CA-based startup focused on innovating how conversations start on mobile, raised close to $3m in seed funding.
The round was led by March Capital Partners with participation from BAM Ventures, HOF Capital, Inspiration Ventures, and others, including advisors Alex Chung (Giphy), Steve Martocci (GroupMe), and Mark Goldston (NetZero).
The company intends to use the funds to continue to develop the platform and create more innovative types of mobile interactions.
Led by Paul Kats, Co-Founder/CEO, Vyng allows users to set specific videos or channels as a global ringtone and personalize video ringtones for specific contacts. The channels feature enables users to set channels of content as a ringtone to ensure they are receiving the latest trending content from any category – specific genre of music, animals, fail videos, nature, or even videos of Muppets rapping.
Through the app’s Vyng Bomb feature, users can leave the choice up to their friends and have them set the video that plays when they call.
Vyng’s first app, Vyng Video Ringtones, has already hit one million downloads and 100 million videos played across 200 countries since its launch in early 2017.