Unity, a San Francisco, CA–based provider of AI influencer marketing platform to small and medium businesses, secured $1m in funding.
Backers included Jonathan Berent, a director of global customer experience at Google.
The company intends to use the funds to continue developing the technology, with a focus on features that will continue to make the influencer marketing process simpler and faster.
Founded by Patrick Ip and Jacobo Lumbreras, Unity provides an AI driven influencer marketing platform for small and medium businesses to manage and optimize campaigns. Unity’s platform automates the process of search for influencers by matching advertisers with influencers who are the best fit for their brand and managing the entire operation for them, and guarantees traffic for customers.
The system also measures their campaign and learns which types of creatives perform best.
The platform has over 70,000 influencers.