Travel Tech, Musement Acquires Triposo

Musement, a Milan, Italy-based travel tech startup that lets users discover and book local tours and attractions, acquired Triposo, an Amsterdam, The Netherlands-based travel content platform.

The amount of the deal was not disclosed.

With over 10 million downloads of its apps, Triposo is a smart travel content platform that uses machine learning algorithms to browse millions of websites and reviews, centralizing them in one platform. The company, which raised venture capital from InterWest Partners and others, aggregates travel content for 200 countries, 50,000 destinations and 5 million points of interest.

The deal brings together more than 12 million travelers across both platforms and strengthens Musement’s global presence. Triposo’s technology integration is expected to be completed in the next few months and will allow Musement to offer a more personalized experience to its users in real time. The integration means Musement will offer personalized travel content and booking options to its users across multiple verticals – from guided tours and museums, to food & wine and spa & wellness options – and also across multiple touch-points.

Following the acquisition, Triposo CEO Nishank Gopalkrishnan will maintain his role and join Musement’s leadership team to oversee the company’s strategic B2B partnerships.
Triposo will continue operating from Amsterdam, adding an extra location to Musement’s existing offices in Milan, London, Barcelona, New York and Dubai. As part of the deal, InterWest Partners has joined the company as a shareholder.

Founded in 2013 by Paolo Giulini, Claudio Bellinzona, Alessandro Petazzi and Fabio Zecchini, Musement is a travel discovery and booking service that allows users to get local tours and attractions to discover and book. Its range includes temporary, exclusive, hidden-gem and even free activities.
The company raised a total of $18m from 360 Capital Partners, P101 and others.



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