The Honest Company, a Los Angeles, CA-based healthy lifestyle brand, closed its Series E financing.
The round was led by Fidelity Management & Research Company with participation from other existing investors.
The company will use the new capital to execute on its long-term strategy, shifting from e-commerce to omni-channel, and support its global expansion plans.
Founded in 2012 by Christopher Gavigan and actress Jessica Alba, and led by Nick Vlahos, CEO, The Honest Company provides products across a wide range of consumer categories, including baby, personal care, beauty, home care, and vitamins & supplements. Honest products are available across the U.S. via honest.com and honestbeauty.com and at more than 13,000 retail locations across North America.