Snaps, a NYC-based conversational marketing platform for top Fortune 500 consumer brands, raised $6m in Series A funding.
Signal Peak Ventures made the investment. In conjunction with the funding, Brandon Tidwell, a Partner and Managing Partner of Signal Peak Ventures, will join the Snaps board.
The company, which also operates out of Los Angeles, plans to use the funds to expand its team across product, sales and customer success functions, as well as expand geographic coverage, opening its first office in EMEA in January, 2018.
Led by CEO Christian Brucculeri, Snaps provides brands with a platform to create omni channel marketing strategies to find new customers and increase lifetime value of existing customers through full lifecycle customer experience in messaging. The company’s Conversational Marketing Cloud offers a cross channel marketing solution for digital advertisers, providing messaging-first solutions for multi channel brand marketing, audience engagement, e-commerce, and customer experience across messaging apps and voice hardware.
CLients include Nike, Marriott Rewards, Live Nation, Sephora, Bud Light, Macy’s, Simon Property Group, celebrities, and non-profits.