Snappy Kraken, an Ormond beach, FL-based martech company, raised a $1m Series A funding.
Backers were not disclosed.
The company is using the funds for business development and growth.
Led by CEO and co-founder Robert Sofia, Snappy Kraken provides a SaaS based platform for financial professionals to personalize, automate, and track marketing campaigns and business processes. Users can choose from a number of ready-made campaigns, each containing combinations of professionally designed and written email drip series, social media posts, ads, etc. Clicks, opens, and shares are managed and tracked from within a single dashboard.